Acquires Domain Name Acquires Domain Name

Tuesday, April 24, 2018 7:00 am EST

Lenexa, Kansas


"Being the go-to expert for all things braces is a challenge we accept every single day." Craig Hammontree

Lenexa, is an online retail store that provides orthopedic braces, therapy products, content and community online.  Today, the company announced it has acquired the domain name,

Effective April 24, 2018, will be the primary domain name for orthopedic braces & therapy products for, which was purchased April 2018. Customers will still have access to over 25+ brace suppliers similar to The Brace Shop has used the name since 1995. All online search traffic will be directed to

"The Brace Shop has excellent visibility and acquiring will help us grow the online business," said Craig Hammontree, CEO of “With this new domain in place, we plan to invest in marketing and site development to increase sales and usability."

"At, we are not complacent. We strive for better. We level up. We are eager to stay up-to-date on the latest medical, fitness, and wellness trends. We empower our employees to go above and beyond for our customers."

About The Brace Shop

The Brace Shop was one of the fastest growing online orthopedic brace stores in the USA. Since 1995, the Brace Shop has sold braces and other extremity products to millions of satisfied customers.

The Brace Shop team took pride on being knowledgeable about each product on their site. Their customer service department worked with their customers to make sure they received the brace they expected.

It was their customer service that made them the #1 online retailer. At, we plan to carry on that model.

About is a leading online orthopedic brace store offering a comprehensive solution for all of your brace & therapy needs. currently provides over 25 brace suppliers in an online retail store where consumers can pick and choose the best brace for their recovery or injury prevention. Consumers can obtain information and expert advice. You have the ability to purchase with cash and save from high insurance costs. Plus, the company provides the ability to pay with HSA/FSA credit cards.

For more information

Customer Service
(855) 414-1313


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